Field Marketing Manager Flow Cytometry Western North America

Beckman Coulter Life Sciences is a leading company in life sciences, diagnostics, and biotechnology. The Field Marketing Manager for Flow Cytometry is responsible for executing localized marketing strategies and campaigns to drive demand generation and sales growth in the clinical and research flow cytometry market.

Responsibilities:

• Execute localized market action plans, adapting global or regional marketing campaigns and materials for specific territories to ensure cultural and linguistic relevance
• Plan, organize, and execute local events, workshops, seminars, and tradeshow participation from conception through completion, ensuring effective lead generation and customer engagement
• Provide direct marketing support to the local Sales team, including preparing tailored materials, delivering compelling small-scale product presentations and demonstrations, assisting with lead follow-up, and supporting deal cycles
• Identify, build, and nurture relationships with local Key Opinion Leaders (KOLs) and influencers to drive regional advocacy and gather valuable market insights relevant to our scientific and medical fields
• Gather and report crucial local market insights, competitive activities, and customer feedback from the field to inform broader marketing and sales strategies

Requirements:

• A university degree in Life Sciences, or a related scientific/medical field
• Understanding of the clinical and research flow cytometry market in North America
• Minimum of 5+ years of dedicated experience in field marketing or sales, specifically within the Life Science, Pharma, or Diagnostics industry
• Demonstrated ability to provide direct sales support and deliver compelling product presentations
• The position requires candidates to maintain their primary residence in the Western United States due to business needs and regional responsibilities
• Ability to travel – the position requires up to 40% travel, potentially with overnight stays, for local events, customer visits, or regional partner engagements within the Life Science, Pharma, and Diagnostics ecosystem
• Must have a valid driver's license with an acceptable driving record
• Utilizing project management tools, marketing automation platforms (e.g., Salesforce Marketo, project management tools and CRM systems (e.g., Salesforce)
• Experience working closely with Key Opinion Leaders (KOLs)