Principal Product Designer, Formats & Contributions

Reddit is a community of communities, built on shared interests and trust, with millions of users engaging daily. The Principal Product Designer will define the design direction for Reddit's Post Detail Page and Formats, leading strategic initiatives to enhance user engagement and experience.

Responsibilities:

• Drive Global UX Strategy: Define and evangelize a North Star vision for the PDP and content formats that aligns with Reddit’s five-year company goals. You will influence executive leadership to align product roadmaps with this vision
• Architect Extensible Systems: Design and oversee company-wide UX frameworks. You will create the "slots, triggers, and rules" that allow the entire organization to deliver features into the PDP ecosystem while maintaining a world-class bar for performance (TTI) and visual cohesion
• Master of Retention: Forecast and solve for long-term user retention challenges. You will lead initiatives that fundamentally shift DAU metrics across the W0 to Day 90 windows, using deep behavioral data and experimental frameworks to prove ROI
• Executive-Level Influence: Act as a strategic partner to Sr. Director and VP-level stakeholders in Product and Engineering. You will navigate high-stakes trade-offs between experience quality, business value, and technical feasibility across the entire company
• Pioneer Industry Standards: Set the benchmark for design excellence. Your work will not only serve Reddit but will impact industry standards for content consumption, accessibility, and high-scale modular UI
• Force Multiplier & Mentor: Proactively identify and resolve systemic UX challenges that cross team boundaries. You will mentor senior and staff-level designers, elevating the craft and strategic thinking of the entire Design organization

Requirements:

• 12+ years of experience in Product Design, with a significant portion spent leading transformative, high-scale initiatives at a Principal or Director level
• A proven track record of architecting resilient, catalytic systems that have enabled multiple teams to scale. You solve problems that few others can by seeing the 'connective tissue' between disparate product areas
• Demonstrated ability to drive strategic business outcomes (e.g., massive shifts in global DAU or retention) through visionary design interventions
• Deep understanding of the underlying technology of high-traffic platforms. You can hold your own in architectural discussions with Senior Staff/Principal Engineers regarding latency, framework limitations, and performance budgets
• The ability to communicate with extreme clarity and impact at all levels of the organization, inspiring large groups toward a common, future-state vision
• A body of work that demonstrates not just high-fidelity craft, but the ability to drive long-term strategy and shape entire product ecosystems