Marketing Manager

Installation Made Easy, Inc is a company that provides software and process management for home improvements. They are seeking a Marketing Manager to lead their marketing program execution, creative production, and digital platforms while collaborating with various departments to ensure successful marketing initiatives.

Responsibilities:

• Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs
• Lead and manage marketing team, setting priorities, performance expectations, and quality standards
• Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
• Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
• Provide executive-level guidance on branding, visual identity, and customer-facing communications
• Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
• Direct ongoing maintenance and optimization of existing programs, including:
• Retailer websites and landing pages within Umbraco CMS
• Email campaigns and program communications within Salesforce Marketing Cloud
• Lead the setup and rollout of new marketing programs, including:
• Standing up new retailer websites and digital experiences
• Designing email strategies, matrices, and campaign frameworks
• Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
• Ensure consistent documentation and asset libraries are maintained across all programs
• Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
• Represent marketing initiatives confidently with senior and executive stakeholders
• Any other responsibilities as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of progressive experience in marketing, digital marketing, or marketing operations
• Experience managing creative or marketing teams
• Demonstrated success leading complex marketing programs with multiple stakeholders
• Working knowledge of SEO, UX/UI best practices, and digital performance optimization
• Proven ability to operate at both strategic and executional levels
• Strong business acumen and sound judgment in ambiguous or high-pressure situations
• Exceptional written and verbal communication skills, including executive-level presentation capability
• Highly organized with the ability to manage multiple high-impact initiatives simultaneously
• Self-directed and effective in a fully remote, always-on work environment
• Deep experience with Salesforce Marketing Cloud and email campaign execution
• CMS experience (Umbraco strongly preferred)
• Experience with motion graphics or advanced creative tools (e.g., After Effects)
• Background in copywriting or content strategy
• Experience supporting B2B2C, retail, or home improvement-related programs