Developing marketing plan aimed at growing engagement and retention across key marketplaces within OLX Group: Otomoto, (PL) Otodom (PL), Imovirtual (PT), Autovit (RO) and more;
Designing and delivering automated user journeys, leveraging various CRM channels (email, push, in-product, ...) as well as intersections with other teams (incl. Sales, Product);
Identifying and prioritising upcoming opportunities with a data-driven approach, deciding where to focus and building a clear roadmap;
Testing, assessing business impact and scaling proven solutions across all markets;
Preparing launch of future CRM technical capabilities in cooperation with the MarTech team, ensuring key marketing needs are effectively addressed;
Building connections with other Marketing team pillars (Performance, Brand, SEO/GEO);
Developing blueprints and processes enabling a scaled approach to CRM Marketing at EU-level.
Requirements
4-6 years of experience in Marketing
specific CRM / Engagement / Retention / Product Marketing experience is an advantage (startup background can also be an advantage);
You have experience growing usage of digital platforms and / or products via non-paid solutions;
You have experience working with technology and product teams on implementation projects;
You are data-driven and are able to explain business impact through detailed analysis;
You are user-centric and able to identify insights and design end-to-end consumer journeys;
You are an intrapreneur, feeling comfortable to build completely new solutions, rather than focusing only on optimisation;
You are accustomed to working in matrix or other complex environments and are able to cope with a good degree of ambiguity;
You possess English fluency
allowing you to express your thoughts smoothly and easily in an international environment.
Benefits
Flexibility to work in a hybrid mode;
Annual Bonus based on your performance;
Customizable benefits on MyBenefit platform (e.g. Multisport card, medical package, insurance, tickets, vouchers, and many more);
Laptop and mobile phone (per your preference);
Open selection of training e-courses (including but not limited to Udemy, Coursera, etc.);
Prospective job in ones of the largest RE classifieds services;
A team that will help you develop & succeed;
An environment where you will be given space to take ownership and accountability for your work;
A company committed to building an inclusive environment for all employees and create equal opportunities;
A great place to learn within fast-growing, global classifieds' platforms