Paid Social Manager
Charlotte, North Carolina, United States of America
Full Time
1 month ago
Key skills
CRMLeadershipProject Management
About this role
Position: Paid Social Manager
Location: Mechanicsburg, PA or Charlotte, NC (onsite)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose of Position:
As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results.
Key Role Accountabilities:
• Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency.
• Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems.
• Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets.
• Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment.
• Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static.
Minimum Requirements:
• High School Diploma, required, Bachelor’s degree, preferred.
• 2+ years of managerial experience leading a digital marketing team.
• In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.).
Benefits:
• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
#CORPKH
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
Location: Mechanicsburg, PA or Charlotte, NC (onsite)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose of Position:
As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results.
Key Role Accountabilities:
• Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency.
• Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems.
• Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets.
• Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment.
• Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static.
Minimum Requirements:
• High School Diploma, required, Bachelor’s degree, preferred.
• 2+ years of managerial experience leading a digital marketing team.
• In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.).
Benefits:
• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
#CORPKH
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.