Senior Product Marketing Manager

VARITE INC is a company focused on empowering individuals and organizations to create exceptional digital experiences. They are seeking a Senior Product Marketing Manager to drive engagement and retention strategies for Creative Cloud Enterprise customers, particularly in the adoption of generative AI.

Responsibilities:

• Develop and execute engagement and retention strategies for Creative Cloud Enterprise customers, with a strong focus on driving generative AI adoption and credit consumption across key workflows
• Develop messaging, education, and campaigns to accelerate adoption
• Translate generative AI capabilities into clear, enterprise ready value propositions that resonate with creative leaders, IT stakeholders, and end users
• Develop narratives, use cases, and best practice guidance that help customers understand how and where to apply generative AI to drive productivity, creativity, and ROI
• Partner with Campaign Marketing to design and execute targeted engagement programs aimed at increasing feature adoption, active usage, and retention
• Inform campaign strategy with customer insights, segmentation, and behavioral data
• Contribute to in product, lifecycle, and field led programs that reinforce value post sale
• Work closely with Analytics, Customer Success Ops, and Product teams to analyze usage trends, adoption patterns, and churn signals within the Enterprise segment
• Champion the voice of the enterprise customer across cross functional partners
• Collaborate with Product Management to stay closely aligned to the roadmap and influence prioritization based on enterprise customer needs and adoption barriers
• Ensure tight alignment across Product Marketing, Campaign Marketing, Customer Success, and Sales Enablement

Requirements:

• 5–8+ years of experience in B2B SaaS Product Marketing, Growth, Engagement, or Retention roles, ideally supporting enterprise customers
• Strong foundation in go‐to‐market strategy, customer lifecycle marketing, and post‐sale engagement
• Experience translating complex product capabilities—especially AI‐powered features—into clear, customer‐centric value narratives
• Demonstrated ability to work cross‐functionally with Product, Analytics, Campaign Marketing, Sales, and Customer Success teams
• Analytical mindset with experience using data and insights to drive recommendations and influence strategy
• Excellent storytelling, communication, and stakeholder management skills
• Comfort operating in ambiguity, with the ability to independently drive workstreams forward as a contractor
• Passion for creative technology, innovation, and helping customers unlock meaningful value from their tools