Marketing - Manager, Lifecycle Marketing

DeVry University is dedicated to closing the opportunity gap by preparing learners for careers shaped by technological change. The Manager, Lifecycle Marketing will design and optimize personalized communications throughout the student lifecycle, focusing on building automated journeys and improving engagement.

Responsibilities:

• Design and optimize lifecycle marketing programs supporting inquiry, application, enrollment, persistence, and re-engagement stages
• Build and manage automated journeys and triggered campaigns in Salesforce Marketing Cloud
• Partner closely with internal teams (Admissions, Student Services, Marketing, Operations, IT, and others) to identify communication needs and opportunities to automate manual processes
• Develop audience segmentation, personalization strategies, and dynamic content to improve engagement and conversion
• Create lifecycle messaging across email, SMS, WhatsApp, push notifications, and student portal messaging
• Build and code responsive emails using HTML, CSS, and AMPscript
• Analyze lifecycle campaign performance using Marketing Cloud reporting, Marketing Cloud Intelligence, Power BI, or similar analytics tools
• Translate reporting insights into optimization recommendations, testing strategies, and improved journey performance
• Conduct QA across journeys, campaigns, and cross-channel messaging to ensure accuracy and compliance
• Collaborate with cross-functional partners to ensure lifecycle programs support broader institutional goals
• Use AI tools to improve messaging development, reporting insights, and workflow efficiency

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in lifecycle marketing, CRM marketing, or marketing automation
• Strong hands-on experience with Salesforce Marketing Cloud, including journey creation, segmentation, and campaign automation
• Experience managing lifecycle campaigns across email and SMS
• Proficiency in AMPscript, HTML, and email development
• Experience building segmentation and personalization strategies
• Experience analyzing campaign performance and creating lifecycle reporting
• Strong written communication skills and experience developing email marketing content
• Experience in higher education or regulated industries with complex lifecycle journeys
• Experience with Marketing Cloud Next or emerging Salesforce marketing capabilities
• Experience with Marketing Cloud Personalization (formerly Interaction Studio)
• Experience managing WhatsApp, push notification, or student portal communications
• Experience using Marketing Cloud Intelligence (Datorama), Power BI, or similar analytics platforms