Partner Marketing Manager - Americas & Strategic Partnerships

Pegasystems is a leader in technology solutions, and they are seeking a Partner Marketing Manager to lead their partner marketing strategy for the Americas region. This role involves developing and executing joint go-to-market strategies with global strategic partners to enhance pipeline generation and market presence.

Responsibilities:

• Develop and execute joint go-to-market strategies and integrated campaigns with Americas and global strategic partners to accelerate pipeline and market penetration
• Serve as the primary marketing lead for two Global Strategic Partners, managing co-branded campaigns, digital initiatives, and executive reporting
• Design and manage Marketing Development Fund (MDF) allocations, ensuring investments are optimized for measurable campaign outcomes
• Plan and deliver partner events, webinars, and digital activations — including pre- and post-event reviews — aligned with company announcements and partner milestones
• Track and report on KPIs (opportunity registration, demand generation leads, campaign ROI) and deliver quarterly performance insights to executive leadership

Requirements:

• 7+ years driving co-marketing programs with hyperscalers or large GSIs in a B2B SaaS environment
• Skilled at developing joint value propositions, messaging, and marketing assets that resonate with both partner and end-client audiences
• A collaborative relationship builder who can navigate complex organizations and foster alignment across internal and external stakeholders
• Analytical and data-driven, with strong proficiency in marketing automation platforms, CRM tools, and performance reporting
• An adaptable, resilient self-starter who thrives in fast-paced, evolving environments — bringing structure and clarity without being rigid
• An effective communicator at all levels, including executive audiences at both Pega and partner organizations
• Built and scaled co-marketing programs with enterprise technology partners — including hyperscalers (AWS, Google Cloud) or global system integrators — resulting in measurable pipeline contribution
• Led cross-functional campaign execution across demand generation, events, digital, and content channels in a B2B SaaS or enterprise technology context
• Managed Marketing Development Funds (MDF) and partner co-investment programs with accountability for ROI and performance outcomes
• Delivered quarterly or regular performance reporting to senior leadership with data-driven insights that influenced go-to-market investment decisions
• Successfully built and maintained productive relationships with external partner marketing counterparts, driving shared goals and collaborative outcomes