Demand Generation & Growth Marketer USA

parcelLab is reshaping how leading brands manage the post-purchase experience. As a Demand Generation & Growth Marketer, you will drive data-driven campaigns and orchestrate marketing efforts to enhance customer engagement and loyalty.

Responsibilities:

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting
• Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up
• Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups
• Launch and manage email and outreach workflows via HubSpot, Gong, and Clay
• Drive ABM activations, direct mail, and gifting programs that make prospects remember us
• Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.)
• Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync
• Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables
• Always scout new tools that push the boundaries of efficiency and creativity
• Partner closely with our designer and developer (both in-house) to brief and QA assets
• Collaborate with the global Content team to align narratives across regions
• Write short-form copy for ads, emails, or event collateral when needed
• Build and optimize ABM landing pages and personalized outreach flows
• Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas
• Measure and report performance across channels, tracking how campaigns influence pipeline and deals
• Continuously test, analyze, and optimize – from targeting to creative
• Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution

Requirements:

• 3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles
• Proven experience with HubSpot, Salesforce, and Clay (required)
• Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics
• Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc
• Strong project management skills and attention to detail
• Excellent written and verbal communication (English)
• Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize