parcelLab is reshaping how leading brands manage the post-purchase experience. As a Demand Generation & Growth Marketer, you will drive data-driven campaigns and orchestrate marketing efforts to enhance customer engagement and loyalty.
Responsibilities:
- Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting
- Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up
- Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups
- Launch and manage email and outreach workflows via HubSpot, Gong, and Clay
- Drive ABM activations, direct mail, and gifting programs that make prospects remember us
- Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.)
- Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync
- Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables
- Always scout new tools that push the boundaries of efficiency and creativity
- Partner closely with our designer and developer (both in-house) to brief and QA assets
- Collaborate with the global Content team to align narratives across regions
- Write short-form copy for ads, emails, or event collateral when needed
- Build and optimize ABM landing pages and personalized outreach flows
- Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas
- Measure and report performance across channels, tracking how campaigns influence pipeline and deals
- Continuously test, analyze, and optimize – from targeting to creative
- Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution
Requirements:
- 3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles
- Proven experience with HubSpot, Salesforce, and Clay (required)
- Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics
- Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc
- Strong project management skills and attention to detail
- Excellent written and verbal communication (English)
- Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize