Content Marketing Manager

PatientPoint is a leading digital health company focused on improving patient behaviors and outcomes. They are seeking a strategic and creative Content Marketing Manager to develop and execute integrated marketing campaigns that engage healthcare providers and drive demand through high-impact content.

Responsibilities:

• Develop and execute content that supports integrated marketing campaigns, with a focus on engaging healthcare provider audiences and driving demand
• Translate campaign strategies into cohesive content plans aligned to buyer personas and stages of the buyer journey
• Create a wide range of content, including thought leadership, blog posts, articles, case studies, sales enablement materials, email, web copy and more
• Partner closely with segment marketing, product and sales teams to ensure content aligns with business priorities and supports pipeline growth
• Collaborate with the broader Content Marketing Center of Excellence to scale content production and maintain consistency across the enterprise
• Contribute to the development and evolution of buyer personas, messaging frameworks and journey-based content strategies
• Stay closely attuned to healthcare, digital health and marketing industry trends to identify timely opportunities for relevant, POV-driven content
• Rapidly develop content that responds to market moments, industry shifts and emerging conversations—positioning PatientPoint as a credible, differentiated voice
• Leverage AI tools to enhance content creation efficiency, ideation, optimization and scalability while maintaining high quality standards
• Think creatively about how content is packaged and delivered—bringing forward new formats, storytelling approaches and ways to visualize information
• Partner with design and digital teams to bring content to life across formats and channels
• Support content atomization efforts by repurposing larger assets into derivative content across channels
• Ensure content is optimized for performance, incorporating SEO and digital best practices where appropriate
• Track and analyze content performance, using insights to refine content strategies and improve engagement and conversion

Requirements:

• 5–8 years of experience in content marketing, copywriting or editorial roles, preferably within healthcare, digital health or B2B environments
• Proven ability to develop content aligned to buyer personas and stages of the buyer journey
• Excellent writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives
• Demonstrated ability to develop POV-driven, thought leadership content that aligns with market trends and business priorities
• Experience using AI tools to support content creation, ideation and optimization
• Bachelor's degree in Marketing, Communications, Journalism or related field
• Creative thinker with the ability to bring fresh ideas for content formats, storytelling and visualization
• Strong understanding of how content supports broader campaign strategy and demand generation efforts
• Strong understanding of digital content best practices, including SEO and content performance optimization
• Ability to quickly learn new industries, audiences and subject matter, particularly within the healthcare ecosystem
• Highly collaborative, with experience working cross-functionally across marketing, sales, product and design teams
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Adaptable and agile, with a willingness to evolve content approaches based on business needs and market dynamics