Content Marketing Manager

CertiK is a pioneer in blockchain security, utilizing AI technology to secure and monitor blockchain protocols. The Content Marketing Manager will be responsible for expanding CertiK's online identity, crafting captivating technical copy, and driving the content strategy to engage the audience and raise product awareness.

Responsibilities:

• Content Strategy: Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels
• Content Lifecycle Management: Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement, persona to content mapping
• Messaging Development: Create rich content to drive audience engagement growth and shape value propositions, messaging, and storylines through blog content, general copy and bylines, as well as security newsletters and media alerts
• SEO & SEM Content Support: Support SEO and SEM strategies from a content perspective by planning and optimizing content around core target keywords to enhance brand visibility
• Research: Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful

Requirements:

• 4+ years of experience in media-facing content writing, brand story telling and creation, or technical writing, in crypto/blockchain is strongly preferred
• Bachelor's degree or equivalent experience
• Sound knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, culture, etc. is required
• Proven ability to excel in high-stress and fast-paced environments
• Excellent organization and time management skills
• Demonstrates great attention to detail and flexibility in urgent requests
• Exceptional editorial, communication, and project management skills
• A collaborative spirit that thrives in a fast-paced, high-growth environment
• Strong analytical abilities and a keen eye for detail
• A self-motivated drive to continuously improve and innovate