Senior Marketing Manager, Healthcare Providers

PatientPoint is a leading digital health company innovating to positively impact patient behaviors. They are seeking a strategic, results-driven Senior Marketing Manager to develop and execute integrated marketing campaigns that drive provider recruitment and unlock growth opportunities across the healthcare provider landscape.

Responsibilities:

• Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth
• Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning
• Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel
• Build and support scalable sales and marketing collateral that can be leveraged across segments and personas
• Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies
• Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption
• Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives
• Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution)
• Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey
• Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies
• Track, measure, and report on campaign performance, pipeline impact and ROI
• Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders
• Operate with agility—adapting plans and strategies as business needs evolve

Requirements:

• 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred
• Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes
• Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care
• Strong experience partnering with Sales and building effective sales enablement materials
• Experience supporting or leading product marketing and go-to-market initiatives, including new product launches
• Solid understanding of digital marketing channels and how they contribute to full-funnel performance
• Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy
• Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting
• Ability to identify market opportunities and translate insights into actionable marketing strategies
• Highly collaborative, team-oriented mindset with strong cross-functional communication skills
• Comfortable balancing strategic thinking with hands-on execution
• Adaptable, proactive and comfortable navigating ambiguity and change