Field Marketing Manager, NAM

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. The Senior Field Marketing Manager, North America will own the regional field marketing motion across the US and Canada, managing events, demand generation, and partner activations to turn brand awareness into pipeline.

Responsibilities:

• Own the North America events calendar, including trade shows, sponsored events, executive dinners, roundtables, Stord Summits, and partner activations
• Identify and prioritize high-ROI events across key markets and verticals to drive pipeline and brand presence
• Manage end-to-end event execution: vendor relationships, booth design, staffing, logistics, and post-event follow-up and attribution
• Develop and scale Stord’s owned event strategy to build strong relationships with prospects, customers, and partners
• Collaborate with the EMEA Field Marketing Manager to share learnings and align on a global event strategy
• Build and execute regional campaigns across paid, organic, email, and partner channels that generate pipeline for the North America Sales team
• Partner with the global Demand Generation team to localize and activate campaigns in North America markets and verticals
• Own regional attribution and reporting; communicate performance clearly to Sales and Marketing leadership
• Use data and pipeline signals to continuously optimize the North America field marketing mix and prioritize the highest-impact programs
• Develop co-marketing programs with key partners to expand Stord’s reach and credibility
• Align co-marketing activity with commercial partnership goals
• Serve as the primary marketing partner for North America Sales; maintain a tight feedback loop between field activity and Sales priorities
• Develop pre- and post-event enablement and follow-up sequences to maximize conversion from field programs
• Surface regional market insights, competitive intelligence, and voice-of-customer signals to Marketing and Product teams
• Support Sales with regionally relevant content, collateral, and campaign assets

Requirements:

• 7+ years of field or regional marketing experience in high-growth B2B SaaS or tech-enabled services
• Proven track record building and scaling North America field marketing programs that drive measurable pipeline
• Deep experience in event marketing: trade shows, hosted experiences, executive dinners, and partner activations
• Strong demand generation fundamentals; comfortable owning pipeline in partnership with Sales
• Data-driven with clear reporting and program optimization skills
• Excellent project management and cross-functional collaboration skills
• High ownership mentality: sets direction, drives execution, and owns outcomes
• Familiarity with HubSpot or Marketo, Salesforce, and event management platforms
• Experience in e-commerce SaaS, logistics, fulfillment, or commerce-adjacent technology