Senior Manager, Influencer Marketing

Starface is a skincare brand that transforms the experience of having acne into something joyful and expressive. They are seeking a Senior Manager, Influencer Marketing to lead their creator ecosystem, defining strategy and execution while building relationships with creators to drive brand relevance and business impact.

Responsibilities:

• Own and evolve the creator strategy: Define and lead the influencer marketing roadmap across TikTok, Instagram, YouTube, and emerging platforms, ensuring alignment with brand and growth goals
• Build and scale a best-in-class creator ecosystem: Identify, recruit, and develop a diverse, culturally relevant network of creators, building long-term partnerships that drive consistent, high-quality output and brand advocacy
• Lead creative direction and briefing for creators: Develop insight-driven, platform-native briefs that translate brand strategy into compelling, authentic storytelling
• Own end-to-end program execution: Lead campaign execution across multiple concurrent initiatives, including planning, contracting, onboarding (CreatorIQ), approvals, timelines, and delivery
• Act as the central driver of cross-functional integration: Partner closely with Growth, Creative, Social, PR, Retail, and Product teams to ensure influencer is embedded across all major campaigns and launches
• Own performance and optimization: Define and track KPIs including creator onboarding, organic views, EMV, and content volume; analyze performance and continuously optimize strategy and investment
• Deliver reporting and insights: Translate creator performance into clear, actionable insights that connect to business outcomes and inform broader marketing decisions
• Stay ahead of trends and culture: Maintain a strong point of view on platform evolution, creator trends, and cultural moments to keep Starface innovative and relevant
• Own and scale the influencer function: Build and refine systems, processes, and infrastructure to support program growth, while managing external partners and tools
• Lead and develop the team: Manage, develop, and mentor 1-2 direct report(s), fostering growth while building a high-performing, scalable function

Requirements:

• 6–8+ years of experience in influencer, creator, or partnership marketing, ideally within CPG, beauty, or lifestyle brands
• Owned and scaled influencer programs with both creative and performance accountability
• Strategic thinker who can translate brand and business goals into effective creator programs
• Strong track record of developing briefs that lead to high-performing, culturally relevant content
• Highly organized and can manage complex programs across multiple workstreams and timelines
• Data-driven and comfortable using performance metrics to guide decisions and optimization
• Excellent communicator and relationship builder with creators, agents, and agencies
• Deep platform fluency and understand how content evolves across formats and audiences
• Experience with influencer platforms such as CreatorIQ, Aspire, Grin, LTK, Impact, or similar
• Experience managing or mentoring team members and building scalable processes
• Scrappy, proactive, and solution-oriented
• Balance creativity with analytical thinking and have a strong sense of taste
• Enjoy building systems, processes, and programs from the ground up
• Take ownership and operate with a founder mindset
• Bring positive energy, curiosity, and low ego to your work
• Strong bias toward action and follow-through
• Embody values: joyful, resilient, bold, and caring
• Experience in skincare, beauty, or community-driven brands
• Integrated creator content into paid media or performance marketing strategies
• Strong point of view on the future of influencer and creator marketing