Growth Marketing Manager

Bearing is a pioneering company that integrates physical security operations with ServiceNow to enhance incident detection and response. As a Growth Marketing Manager, you will be responsible for orchestrating top-of-funnel pipeline creation through various marketing initiatives, working closely with sales to generate qualified meetings and accelerate deal velocity.

Responsibilities:

• Own outbound sequencing tools and campaign execution, partnering with AEs in a train-the-trainer model
• Work directly with the CEO and Founder to align GTM priorities
• Run campaigns independently while leveraging ServiceNow and partner ecosystems
• Define and evolve lead qualification and prioritization criteria to improve pipeline quality, ensure alignment with Account Executives, and focus efforts on high-probability opportunities
• Own event ROI, including pipeline generation, meeting targets, and post-event conversion
• Support ~10–12 events annually, partnering with internal teams to ensure high-quality execution without operating in isolation
• Drive pre-event outreach, execution, and follow-up focusing on highest probability outcomes
• Own outbound sequencing tools and campaign execution, enabling scalable outreach in partnership with Account Executives
• Enable AEs on campaign and outbound best practices to drive consistent pipeline generation
• Identify key verticals — then develop GTM campaigns to drive pipeline in key verticals
• Define Bearing’s LinkedIn strategy and own execution for company
• Create content — such as newsletters, case studies, blog posts, social campaigns, product launches, and more — tied to campaigns and events
• Develop customer story whitepapers and case studies that translate successful deployments into compelling, sales-ready narratives used across pipeline generation, partner marketing, and enterprise deal cycles
• Translate sales insights into high-impact content and campaigns

Requirements:

• 3-5 years of experience in growth marketing, demand generation, or field marketing in B2B SaaS
• Demonstrated ability to operate as a builder in early-stage environments, creating processes and campaigns from scratch
• Experience working closely with sales teams in a quota-driven environment
• Proven ability to generate pipeline through campaigns and events
• Strong writing and communication skills (clear, concise, non-fluffy)
• Hands-on experience with CRM and marketing tools (e.g., HubSpot)
• Ability to operate with high autonomy in a fast-paced, early-stage environment
• Comfort using AI models and products to scale production
• Basic video editing and design skills
• Experience supporting account-based or verticalized GTM strategies
• Previous ServiceNow and/or physical security experience is a plus!