Director of Performance Market

Legacy Service Partners is a national home services platform supporting residential HVAC, plumbing, and electrical companies across the United States. They are looking for a Freelance Email Marketing Specialist to design, build, and manage monthly email marketing campaigns for multiple HVAC brands, requiring creativity and adaptability in messaging and design.

Responsibilities:

• Design and build email marketing campaigns in ServiceTitan Marketing Pro for multiple HVAC and home service brands
• Create both one-time and automated email campaigns, including promotions, maintenance reminders, membership messaging, and customer re-engagement
• Develop creative email layouts, messaging, and subject lines customized to each brand
• Manage monthly campaign calendars across multiple companies
• Build and manage audience segmentation using ServiceTitan customer data
• Ensure campaigns align with brand guidelines while still pushing creative improvement
• Monitor performance metrics including open rates, click-through rates, conversions, and revenue attribution
• Make data-driven optimizations to improve results over time
• Collaborate with internal marketing teams to align campaigns with broader initiatives

Requirements:

• Hands-on experience building email campaigns in ServiceTitan Marketing Pro
• Strong understanding of email marketing best practices, automation, and segmentation
• Ability to design and write for multiple brands simultaneously without reusing generic templates
• Creative mindset with attention to detail in both copy and layout
• Comfort managing recurring monthly deliverables across several businesses
• Ability to work independently, meet deadlines, and communicate clearly
• Experience in HVAC or home services marketing is strongly preferred