Principal E-Commerce Marketing Manager

WEX Inc is seeking a Principal E-Commerce Acquisition Marketing Manager to lead the strategic direction of customer acquisition campaigns for small businesses. This role focuses on developing impactful campaign concepts, offers, and data-driven targeting insights while collaborating with digital channel leads to drive successful digital e-commerce acquisition.

Responsibilities:

• Define the strategic direction of acquisition campaigns, including target audience segmentation, messaging, and offer development
• Utilize customer data, market research, and competitive analysis to inform campaign strategy
• Develop compelling campaign concepts and narratives that resonate with target audiences
• Exceptional project management with follow-up/ follow-through capabilities
• Putting together presentation materials and reporting campaign performance to senior-level stakeholders
• Develop and optimize promotional offers and incentives to drive customer acquisition and conversion
• Analyze offer performance and make data-driven recommendations for improvement
• Collaborate with stakeholders to align offers with business goals
• Analyze customer behavior and purchase patterns to identify key audience segments
• Provide detailed audience insights to inform campaign targeting and messaging
• Develop and refine customer personas to guide campaign development
• Provide strategic direction for campaign creative and messaging, ensuring alignment with brand guidelines and target audience preferences
• Work closely with the digital leads to ensure seamless execution of channel-specific campaign strategies
• Provide clear and concise briefs outlining campaign objectives, target audiences, and offer details
• Collaborate on A/B testing strategies to optimize campaign performance
• Stay informed about industry trends, competitor activities, and emerging e-commerce best practices
• Identify opportunities for differentiation and innovation

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 10+ years of experience in e-commerce marketing, with a focus on campaign strategy and offer development. Preferably in the credit card or financial sector
• Strong understanding of a digital e-commerce 'shop' experience. Preferably a credit card or financial shop
• Strong understanding of customer segmentation and audience targeting
• Competency in analyzing data in visualization tools such as Tableau or Google Looker Studio
• Competency in the Google Suite toolset, including Slides and Sheets with the expectation of Executive deck development
• Proven ability to develop compelling campaign concepts and offers
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Ability to translate data insights into actionable strategies
• Understanding of digital marketing channels and their role in customer acquisition
• Credit card marketing and/or risk-based acquisition experience