Marketing Strategy and Account Lead Assistant Director

Crowe is one of the largest public accounting, consulting, and technology firms in the United States, known for its commitment to innovation and career growth. The Marketing Strategy and Account Lead (Assistant Director) is responsible for leading buyer-centric marketing strategies and executing integrated marketing programs to support growth and demand generation across assigned accounts. This role involves collaborating with internal teams and partners to deliver impactful marketing strategies while tracking performance and optimizing outcomes.

Responsibilities:

• Lead buyer-centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities
• Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance
• Navigate complex stakeholder environments to align priorities and drive forward momentum
• Apply enterprise buyer strategies, value propositions, and engagement models to account- and segment-level plans
• Ensure marketing approaches reflect buyer needs, decision journeys, and market demand
• Adapt strategy to account complexity while maintaining consistency with firm direction
• Develop deep understanding of assigned markets, buyers, competitors, and growth opportunities
• Apply insights and data to inform positioning, messaging, and go-to-market execution
• Feed buyer signals, market feedback, and performance insights back into the Strategy team
• Lead integrated campaign strategy, planning, execution and optimization across channels and buyer stages
• Partner with marketing teams, sales, product and external partners to ensure consistent delivery
• Use performance data to optimize programs and improve ROI
• Orchestrate cross-functional teams and partner networks to deliver impactful marketing strategies and programs
• Manage stakeholder communication, resolve conflicts and problem solve
• Track and report on KPIs related to buyer engagement, demand contribution and account/segment performance
• Provide transparency on outcomes, risks and optimization opportunities
• Ensure marketing investments are aligned to business priorities and deliver measurable value
• Lead and mentor team members aligned to accounts or segments
• Model strong collaboration, accountability, and firm values
• Ensure all marketing efforts reflect brand standards

Requirements:

• Bachelor's degree required in Marketing, Communications, or related field
• Requires minimum of 10+ years' experience in marketing strategy and account management (professional services and agency experience is a plus)
• Proficient in all marketing channels, especially digital and social
• Experience with Project Management software, Workfront and/or Cvent is a plus
• Proficiency in Microsoft Office Suite including Word and PowerPoint required
• High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation
• Demonstrated influence leadership skills; ability to manage up, down and across
• Excels at collaboration, with strong communication skills
• Local focus; global mindset
• Strong ability to interpret qualitative and quantitative data to create business implications
• Strong ability to translate analysis into easily understood insights
• Excellent problem solving and decision-making skills
• Remote role with some domestic travel as needed
• Intellectually curious, a creative thinker with high data aptitude
• An ability to educate, to raise the marketing acumen of the firm