Redwood SoftwareRemote
Partner Marketing Campaign Manager
United States of America
Full Time
1 hour ago
H1B Sponsor
Key skills
Channel marketingCampaign managementMarketing automationDigital marketingCRM experienceAnalytical mindsetProject managementAWSSaaSSalesforceCRMSAPProject ManagementSales
About this role
Redwood Software Inc. is a leader in full stack automation fabric solutions for mission-critical business processes. The Partner Marketing Campaign Manager will be responsible for planning, executing, and optimizing partner and channel marketing campaigns, focusing on strategic partners like SAP and AWS to drive engagement and revenue impact.
Responsibilities:
- Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
- Build campaign and partner strategies, defining the best approach for each channel motion
- Support partners through enablement, events, and co-marketing initiatives
- Collaborate with the alliances team to create and deliver partner enablement assets
- Manage partner BDF, events, and co-marketing programs
- Work cross-functionally with alliances, BDRs, sales, and marketing teams
- Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
- Leverage Salesforce and reporting tools to evaluate campaign performance
- Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
- Provide ongoing reporting on account engagement and campaign traction
- Use data and industry best practices to generate insights and optimize programs for target accounts
Requirements:
- 4+ years of experience in channel marketing, integrated campaign management, or a related field
- Digital and email marketing experience, preferably in B2B enterprise software/SaaS
- Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)
- Strong project management skills
- Proven ability to execute innovative, multi-channel demand generation programs
- Strong analytical, results-oriented, and detail-oriented mindset
- Demonstrated ability to set, track, measure, and communicate progress against goals
- Self-starter capable of managing time and priorities with limited guidance
- High adaptability, flexibility, and accountability
- Ability to thrive in data-driven, fast-paced environments
- Experience managing partner initiatives with SAP preferred but not required