Go-to-Market Manager

Sift Healthcare is looking for a resourceful, data-driven Go-to-Market Manager to own the execution of campaigns that drive qualified pipeline for their AI-powered revenue cycle solutions. The role involves end-to-end campaign execution across various channels and requires collaboration with sales, product, and client success to align campaigns with revenue goals.

Responsibilities:

• Plan, build, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline growth
• Collaborate with sales, product, and client success to align campaigns with ICPs, buyer personas, and revenue targets
• Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication
• Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel
• Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions
• Support product launches, thought leadership campaigns, and conference activations with targeted campaigns and messaging
• Maintain clean data practices and ensure accurate lead tracking and attribution in HubSpot
• Document processes and keep campaign assets organized so programs are repeatable and scalable
• Stay current on demand generation best practices, emerging channels, and healthcare industry trends

Requirements:

• 4+ years in B2B SaaS marketing, demand generation, growth, or adjacent roles; startup experience strongly preferred; healthcare or health tech experience a plus
• Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth
• Hands-on experience building and executing campaigns in marketing and/or sales engagement tools
• Comfortable operating autonomously in a fast-paced startup environment; able to juggle multiple campaigns and priorities simultaneously
• Hands-on experience with marketing automation platforms (HubSpot preferred); comfortable building workflows, lists, filters, and reporting
• Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup
• Self-starter mentality with a growth mindset and willingness to experiment
• Platform experience: HubSpot (CRM and marketing automation), AI and LLM tools (Claude, ChatGPT) for content, research, and workflow acceleration, Demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo, Paid media (Google Ads, LinkedIn Ads)
• Light graphic design skills preferred; experience with Canva, Figma, or Adobe suite