Enterprise Marketing Manager

Dandy is transforming the dental industry through technology and is seeking an Enterprise Marketing Manager to lead integrated marketing strategies for named Enterprise DSO accounts. This role is crucial for generating active pipeline through multi-channel campaigns, collaborating closely with Sales and BDR teams to drive engagement and pipeline growth.

Responsibilities:

• Own end-to-end strategy and orchestration of integrated, cross channel campaigns for named Enterprise accounts
• Define campaign objectives, sequencing, messaging, and success metrics tied directly to pipeline creation
• Drive alignment and accountability to ensure execution supports revenue outcomes
• Own marketing partnership with Enterprise BDRs
• Align campaign narratives directly to outbound messaging and sequencing
• Enable BDRs with personalization frameworks, executive engagement best practices, and account-specific insights
• Drive measurable improvements in meeting volume, quality, and conversion to opportunity
• Monitor BDR engagement and meeting conversion to optimize campaign effectiveness
• Translate Enterprise strategy into clear briefs and execution requirements for Paid, Marketing Ops, Events, Creative, and Direct Mail teams
• Proactively manage timelines, dependencies, and follow-through
• Identify and remove blockers that impact campaign execution or pipeline performance
• Track account-level progression (Mapped Engaged Meeting Opportunity Closed Won)
• Identify buying group gaps and engagement drop-offs within target accounts
• Partner with Marketing + RevOps to analyze conversion performance and refine campaign strategy

Requirements:

• 5–8+ years of experience in B2B enterprise marketing or ABM
• Proven experience partnering closely with BDR or outbound teams to drive meeting generation
• Strong ability to lead cross-functional campaign execution without direct channel ownership
• Experience supporting complex, multi-stakeholder enterprise sales cycles
• Ability to drive alignment and accountability in matrixed organizations
• Analytical mindset with experience tracking and optimizing account-level performance
• Exceptional communication, enablement, and stakeholder management skills