Marketing Manager

Pine Services Group is a company specializing in ERP and CRM solutions, and they are seeking a Marketing Manager to lead campaign planning and execution for Microsoft Dynamics solutions. This role involves crafting messaging, enabling sales teams, and driving customer success stories to enhance demand and adoption.

Responsibilities:

• Collaborate with the Marketing team to develop and support go-to-market strategies for Microsoft Dynamics solutions and services
• Craft compelling product messaging and positioning that differentiates offerings; refine messaging based on market and audience insights
• Enable the sales team with impactful collateral, playbooks, and training to improve conversion rates
• Work closely with product, sales, and delivery teams to align marketing efforts with customer needs
• Build and execute a customer engagement strategy to increase retention, advocacy, and upsell opportunities
• Develop customer success stories, case studies, and testimonials to showcase value
• Drive participation in customer communities, referrals, and events to strengthen brand loyalty
• Create nurture campaigns and loyalty programs that enhance customer lifetime value
• Drive awareness and lead generation through multi-channel marketing efforts, including digital, social, and email
• Analyze customer feedback, industry trends, and competitor insights to refine messaging and content; oversee channel performance and align to ROI goals

Requirements:

• 6+ years of experience in product marketing, customer marketing, or related roles (B2B SaaS, ERP, or Microsoft ecosystem preferred)
• Strong ability to craft clear, persuasive messaging that resonates with technical and business audiences
• Experience with product positioning, sales enablement, and customer engagement strategies that drive measurable pipeline
• Hands-on experience with marketing automation, CRM platforms, and digital marketing tools
• Ability to work cross-functionally with sales, product, and customer success teams
• Strong analytical skills to track, measure, and optimize marketing performance
• Passion for helping businesses succeed with innovative technology solutions