Marketing Manager

Synergy Pet Group is one of the fastest-growing players in the pet industry, recognized for its innovative pet care offerings. The Marketing Manager will be responsible for executing marketing initiatives across various channels, managing logistics for go-to-market launches, and overseeing social media and content management.

Responsibilities:

• Own marketing initiatives end-to-end across channels: take a brief, build a plan, coordinate contributing resources, and deliver
• Coordinate logistics for go-to-market launches: asset tracking, internal communications, deadline management, and cross-functional follow-up
• Keep active projects organized and moving, flagging blockers earlier rather than later
• Manage organic social channels (LinkedIn, Instagram, Facebook, TikTok, including content calendar, publishing, community engagement, and performance tracking
• Create graphics and Reels using Canva, following brand guidelines
• Write and create email campaigns in HubSpot
• Own the content and publishing calendar
• Drive customer stories and case study production
• Own webinar production end-to-end: platform setup, registration pages, promotion, recording, and post-event follow-up
• Coordinate with internal team on content and speaker preparation; own logistics
• Own Capterra, G2, and Google Business profiles: keep listings current, solicit reviews, and respond in a timely and on-brand way
• Track review volume and sentiment; report trends

Requirements:

• Team Player: Committed to supporting and uplifting others on the team, ensuring collective success over individual wins
• Solution-Oriented: Focused on problem-solving and proactively finding ways to overcome challenges
• 3+ years of experience in marketing with ownership across multiple channels simultaneously
• Demonstrated experience executing email campaigns, social media management, and content publishing end-to-end
• Comfortable in a fast-moving, small-team environment where priorities shift and self-direction is expected
• Strong project management instincts: you track your own deadlines, flag issues early, and close loops without being asked
• Clear, direct communicator
• Proficiency with marketing tools: HubSpot, Canva, social scheduling tools, and Zoom
• Strong understanding of SaaS GTM mechanics and buyer journeys
• Passion for the veterinary industry and helping veterinary professionals thrive