TEST Job - Marketing Manager

McGraw Hill is a company dedicated to shaping the future of education through innovative learning solutions. In this role, you will lead strategy and execution for Texas state adoption campaigns, managing product development, stakeholder engagement, and compliance with state requirements.

Responsibilities:

• Leading cross-functional strategy and execution for Texas state adoption campaigns from product development through launch
• Embedding voice-of-the-customer insights into product development through market research, focus groups, competitive analysis, and stakeholder alignment
• Setting timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign deployment
• Serving as the primary liaison to the Texas Department of Education, monitoring procedural requirements and representing the organization at state meetings and information sessions
• Partnering with Bids & Contracts to ensure compliance with state timelines, mandates, and submission requirements
• Developing and executing comprehensive state-level go-to-market strategies, including messaging, pricing, bundling, sales enablement tools, training plans, and sampling strategy
• Collaborating with sales, marketing, operations, and inventory management to ensure asset delivery, material builds, and campaign readiness
• Supporting additional Southwest adoption campaigns and strategic projects as directed by the VP of Sales

Requirements:

• Bachelor's degree required
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders at multiple levels
• Strong understanding of market research, competitive analysis, and voice-of-the-customer integration
• Excellent organizational skills with the ability to manage multiple timelines and high-stakes deliverables
• Exceptional written and verbal communication skills, including executive-level briefings and external representation
• Proficiency in Microsoft Office (Outlook, PowerPoint, Word, Excel); CRM experience (Salesforce preferred)
• Candidates must be authorized to work for any employer with the United States
• This position requires 80% of time being spent in the field, including overnight stays as necessary
• Candidates should reside in Texas
• As this position requires traveling by car, we require candidates to have a valid driver's license with the ability to drive a car in the designated territory
• Experience in K–12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred