Senior Customer Marketing Manager

Enhesa is the leading provider of regulatory and sustainability intelligence worldwide, empowering the global business community with critical insights. As a Senior Customer Marketing Manager, you will own the customer advocacy and voice-of-customer program, driving engagement and retention through strategic initiatives and compelling customer evidence.

Responsibilities:

• Build and run a tiered customer advocacy program from the ground up, spanning G2 reviews, case studies, advisory board management, and executive engagement—to generate the peer proof that drives new business and expansion
• Own the Voice of Customer engine: consolidate insight from win/loss analysis, NPS, Gong, and account data into a single view, and ensure findings are acted on across product, sales, and marketing
• Produce compelling customer evidence—case studies, testimonials, video content, and benchmarking data—that resonates with compliance, sustainability, EHS, and product stewardship buyers
• Design and execute customer communications that sustain engagement beyond onboarding: monthly newsletter, regulatory alerts, milestone moments, and renewal and expansion nurtures
• Lead the Enhesa Compliance Benchmarking Program—a flagship initiative that positions Enhesa as the authority on regulatory maturity and generates original data for PR, analyst relations, and sales enablement
• Drive retention and expansion: equip CS and account management teams with proof packs, reference support, and customer insight that protect GRR and accelerate NRR
• Operate with a growth mindset: treat every program as a hypothesis, measure what matters, and iterate quickly

Requirements:

• 5+ years in B2B customer marketing, customer advocacy, or closely related roles within enterprise SaaS, data, or technology companies
• Proven track record building enterprise advocacy programs from scratch, with demonstrated results in advisory board management, case study production, and reference program development
• Exceptional storytelling skills. Able to identify compelling customer narratives and bring them to life across written, video, and event formats that feel authentic, not corporate
• Strong program management. Able to run multiple workstreams simultaneously and drive them to completion with minimal guidance in a remote, distributed environment
• Data-driven. Comfortable setting baselines, defining targets, and tracking results. Uses data to prioritize effort and demonstrate commercial impact
• Confident working with C-level and senior stakeholders across sales, product, and the executive team
• Growth mindset: sees ambiguity as an opportunity and treats every deliverable as a hypothesis to learn from
• Collaborative and low-ego. Builds strong cross-functional relationships and knows when to lead and when to support
• Experience in regulatory compliance, EHS, or chemical and product intelligence domains
• Experience with HubSpot for nurture sequencing and engagement tracking
• Background in executive programming, including roundtables, advisory boards, or C-suite engagement