Brand Marketing Manager

Wayvia is a company that leverages AI, data, and innovation to enhance commerce for top brands. They are seeking a Brand Marketing Manager to oversee the execution of the brand narrative across various communications and ensure consistent messaging in the market.

Responsibilities:

• Maintain and operationalize Wayvia’s core narrative and messaging hierarchy
• Ensure consistent voice, language, and framing across web, PR, social, content, and launches
• Translate product and strategy inputs into clear, market-ready messaging
• Uphold brand standards and tone across all external touchpoints
• Review agency deliverables to ensure narrative and brand alignment
• Support launches with communications framing and messaging guidance
• Serve as the internal point person for PR messaging and narrative inputs
• Partner with the PR agency on story angles and executive visibility
• Support executive thought leadership by shaping themes, outlines, and messaging inputs
• Own organic social strategy and editorial calendar
• Define content themes that reinforce Wayvia’s POV over time
• Partner with agencies and internal stakeholders on execution
• Work closely with Product Marketing to ensure messaging reflects product truth
• Align with Demand Generation to ensure campaigns reflect the right narrative
• Partner with the SVP of Strategy to scale executive voice consistently

Requirements:

• 7–10 years experience in brand, communications, PR, or content marketing
• Experience in B2B SaaS or complex technology environments
• Strong writing, editing, and narrative judgment
• Comfortable working with senior leaders and agency partners
• Hands-on, organized, and execution-oriented
• Has operated within an existing brand system