Senior Manager, Strategic Partner Marketing

Vanta is dedicated to helping businesses earn and prove trust through continuous security monitoring. As a Senior Manager, Strategic Partner Marketing, you will be responsible for developing and executing marketing strategies for AWS and strategic VAR partners, fostering executive relationships, and driving measurable revenue growth through effective partnership marketing initiatives.

Responsibilities:

• Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
• Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
• Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
• Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
• Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers
• Design and launch integrated campaigns across field marketing, demand gen, digital, and events — ensuring programs move from idea to execution quickly
• Collaborate with partner sales teams to identify priority accounts and build account-based marketing strategies that accelerate deal velocity
• Represent Vanta at AWS and VAR partner events, executive briefings, and industry engagements
• Partner closely with Sales, Alliances, Product Marketing, Field Marketing, RevOps, and Marketing Ops to ensure alignment, visibility, and performance tracking
• Measure and report on program impact, continuously optimizing based on pipeline contribution, influenced revenue, and ROI
• Build scalable partner marketing playbooks and repeatable frameworks as we expand our ecosystem

Requirements:

• 8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
• Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
• Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
• Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
• Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
• Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
• Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
• Strong analytical orientation with the ability to connect marketing activity to business impact
• Exceptional communication and storytelling skills, including executive-level presentations
• Highly organized and able to manage multiple partners and workstreams simultaneously
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact