Pure Storage is fundamentally reshaping the data storage industry, and they are seeking an Alliance Marketing Manager to lead innovative co-marketing strategies with technology alliance partners. The role involves designing marketing plans, managing budgets, and cultivating strategic partnerships to drive growth and market share.
Responsibilities:
- Architect Integrated GTM Strategies: Design and launch comprehensive marketing plans with key technology partners that translate joint value propositions into high-converting global demand generation campaigns
- Drive Regional Pipeline & ROI: Manage and optimize MDF (Market Development Funds) to fuel high-impact programs, ensuring every dollar spent directly influences pipeline growth and meets specific ROI benchmarks
- Lead Cross-Functional Execution: Orchestrate end-to-end project lifecycles by aligning stakeholders across Marketing, Sales, and Integrated Campaigns to deliver consistent, localized messaging across digital, social, and event platforms
- Cultivate Strategic Partnerships: Build and maintain deep-rooted relationships with partner executives and internal stakeholders to unlock new co-marketing opportunities and ensure long-term strategic alignment
- Measure & Scale Performance: Analyze campaign data and partner impact to provide actionable insights to leadership, continuously refining tactics to improve scalability and market penetration
Requirements:
- Proven ability to position complex joint solutions, preferably with or for Microsoft, and connect high-level strategic goals to tactical, demand-driving execution
- Exceptional organizational skills with a focus on budget management (e.g. internal and MDF budgets), resource allocation, and a results-oriented approach to managing high-stakes marketing programs
- Strong communication skills and executive presence, with a track record of building cross-functional buy-in and influencing senior-level stakeholders in a fast-paced environment
- A proactive, resourceful mindset that allows you to shift seamlessly between big-picture strategy and hands-on execution while navigating global market nuances