Head of Marketing

Probably Genetic is changing the lives of patients living with severe, complex diseases through their innovative data platform. They are seeking a Head of Marketing to lead their marketing team, focusing on performance marketing, brand development, and patient experience to drive growth and trust in healthcare.

Responsibilities:

• Own patient acquisition strategy across paid, organic, and lifecycle channels (e.g., paid search/social, SEO, partnerships, email, CRO, and AI tools)
• Design and run rigorous experimentation programs (A/B testing, cohort analysis, funnel optimization)
• Build clear performance dashboards tied to CAC, LTV, conversion rates, payback, and retention
• Continuously optimize spend, channels, and messaging based on data and insights
• Develop and steward a differentiated brand that builds trust with patients, caregivers, partners, and investors
• Lead integrated campaigns that connect performance channels with content, PR, partnerships, and storytelling
• Help position the company at the forefront of healthtech + AI, balancing credibility with accessibility
• Oversee the marketing components of the patient journey from first touch through activation and ongoing engagement
• Balance AI with human relationships to ensure patient communications are clear, empathetic, compliant, and effective
• Use qualitative and quantitative feedback to continuously improve patient experience and outcomes and leverage to inform continued development of core product
• Ensure marketing reflects real patient needs, not just growth metrics
• Be the internal authority on marketing metrics, attribution, and insights
• Translate data into clear narratives and recommendations for executives and the board
• Define short- and long-term marketing strategy aligned with company growth stages (Series A → C+ and B2C → B2B)
• Identify new growth opportunities, channels, and partnerships
• Act as a player-coach: highly hands-on now, with a clear vision for building a world-class marketing team over time
• Hire and develop your team to reach ambitious and audacious objectives