Gerben IP is a boutique trademark law firm based in Washington, DC, known for providing high-quality legal services at affordable prices. They are seeking an Account-Based Marketing (ABM) Manager to strategize, execute, and optimize targeted marketing campaigns aimed at identifying in-house counsel teams needing assistance with trademark portfolios.
Responsibilities:
- Strategizing, executing, and optimizing targeted marketing campaigns to identify in-house counsel teams that need assistance managing trademark portfolios
- Research and identify potential clients
- Create personalized content
- Assist with other marketing priorities at the firm
Requirements:
- Strong research skills
- Content creation skills such as writing, graphic design and video editing
- Proven ability to work independently in a remote environment
- Experience in marketing or business development in a professional services industry
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Familiarity with marketing automation tools and CRM platforms is a plus