Account Based Marketing (ABM) Manager

Gerben IP is a boutique trademark law firm based in Washington, DC, known for providing high-quality legal services at affordable prices. They are seeking an Account-Based Marketing (ABM) Manager to strategize, execute, and optimize targeted marketing campaigns aimed at identifying in-house counsel teams needing assistance with trademark portfolios.

Responsibilities:

• Strategizing, executing, and optimizing targeted marketing campaigns to identify in-house counsel teams that need assistance managing trademark portfolios
• Research and identify potential clients
• Create personalized content
• Assist with other marketing priorities at the firm

Requirements:

• Strong research skills
• Content creation skills such as writing, graphic design and video editing
• Proven ability to work independently in a remote environment
• Experience in marketing or business development in a professional services industry
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Familiarity with marketing automation tools and CRM platforms is a plus