Field Marketing Manager - Public Sector, North America

Skillsoft is a global leader in AI-native skills management, and they are seeking a Public Sector Field Marketing & Demand Gen Manager to lead marketing efforts for the Federal and State, Local, and Education segments. This role focuses on creating integrated marketing plans, executing field events, and driving digital demand generation campaigns tailored for public sector audiences.

Responsibilities:

• Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements
• Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans
• Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams
• Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences
• Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages
• Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, landing pages, audience segments) to continuously optimize
• Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects Skillsoft’s broader GTM strategy

Requirements:

• 5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand generation campaigns
• Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance
• Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles
• Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset
• Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting
• Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to make decisions
• Excellent communication, project management, and organizational skills
• Ability to travel up to 25% within North America
• Experience in the SaaS or technology industry
• Familiarity with account-based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow-up motions
• Data-driven mindset with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements)