Senior Product Marketing Manager, Data

Twilio is shaping the future of communications and is seeking a Senior Product Marketing Manager to support their data products, including Twilio Segment. The role involves transforming complex technical concepts into human-centric narratives, conducting market research, and leading cross-functional product launches to drive awareness and adoption of data products.

Responsibilities:

• Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market
• Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap
• Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC)
• Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points
• Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements

Requirements:

• You have 5+ years experience in product marketing or technical marketing
• You have worked in product marketing in the customer data, data warehouse, or customer experience technology space
• You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives
• You know how to turn data into a story
• You know how to turn a story into a presentation
• You are able to clearly articulate complex concepts to leave a lasting impression
• You have a 'get under the hood' mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience
• You are a strategic thinker—you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns
• You know how to enable and educate internal audiences to drive meaningful and actionable content
• You can get things done. We want to talk about how you manage projects
• You enjoy working on impactful projects in a fast-paced environment
• You believe customer and employee experiences need to evolve with the new technology available
• Bachelor's degree or equivalent experience required
• You have experience marketing highly technical platform products to developers, data engineers, and/or technical marketers
• You have excellent written and verbal communication skills
• You continuously track developments in the AI market—new AI models, buyer needs, and emerging use cases
• You've demonstrated an ability to influence and build effective working relationships with all levels of the organization
• You are highly organized, with the ability to prioritize, run multiple workstreams, and deliver on deadlines in a fast-paced environment