Senior Manager, Platform Marketing

Johnson & Johnson is a leader in healthcare innovation, dedicated to improving health outcomes worldwide. The Senior Manager, Platform Marketing will be responsible for translating platform strategies into actionable solutions and collaborating with various business partners to drive adoption and sales of surgical technologies. This role involves providing insights to executive leadership and representing platform value at a national customer-facing level.

Responsibilities:

• Provide JJMT Executive Leadership Team customer and platform market trends and data-based insights to help position the platform to achieve annual business plan targets for priority focus new products and base business
• Represent platform value at a national customer-facing level, ensuring launch excellence and IDN/GPO NPI contract access, enabling account planning, and driving adoption and sales of our JJMT portfolio
• Share best-practices, insights, voice-of-customer (VOC), and lessons learned from Account Management Team and Health System Customers to Commercial Teams to drive creation of U.S. commercial contracting, pricing, and global pipeline strategy
• Serve as an Energy and Endomechanical platform ambassador into JJMT Surgery Key Account Management team's key customers, while also serving as an ambassador and strategy consultant into Commercial Organization
• Partner with Franchise and Global Marketing to develop and continually improve the EN/EM Platform Value Proposition for U.S. Health System customers (non-clinical focus)
• Collaborate with Business Unit & Enterprise value-base program leads and Global Education Solutions (GES) Team to bring EN/EM related solutions and offers to market by supporting asset creation and integration into Regional Marketing, Customer Management & Field Sales Organization (FSO), to further differentiate the total value of what partnering with JJMT Surgery represents to health systems

Requirements:

• A minimum of 8 years of relevant business experience (Sales/Marketing) is required
• A bachelor's degree or equivalent is required
• Healthcare experience with shown success
• Excellent written and verbal communication skills
• Ability to navigate and achieve business impact across the organization is required
• Solid understanding of the U.S. healthcare market, including industry trends, customer dynamics, legal and compliance requirements
• Experience in commercial functions such as Sales, Marketing, Contracting and/or Professional Education
• Experience working with or in health systems and deep understanding of health systems needs and challenges
• Critical thinking skills (problem solving skills) with past success in customer facing roles working with physicians and health system administration
• Accomplished marketer with proficiencies in value proposition development, brand marketing, customer segmentation, impact modeling, analytics, marketing communications, etc
• Understanding a variety of business models and monetization strategy
• Contracting experience with products and platforms, including pricing strategy, with the illustrated ability to think broadly and strategically, beyond individual platform
• Experience influencing across multiple cross-functional partners with an enterprise mentality
• Highly effective communication skills
• Ability to handle constructive conflict
• Brand Positioning Strategy
• Commercial Awareness
• Competitive Landscape Analysis
• Compliance Management
• Customer Intelligence
• Data Analysis
• Developing Others
• Execution Focus
• Financial Analysis
• Inclusive Leadership
• Leadership
• Marketing Policies and Procedures
• Market Research
• Performance Measurement
• Program Management
• Sales Channels
• Tactical Planning
• Team Management
• Technologically Savvy
• Trade Marketing