Sia Experience is a global management consulting group that focuses on strategy and management capabilities augmented by data science. They are seeking an experienced Marketing Technical Product Manager to lead the execution of large-scale marketing programs, ensuring efficient campaign launches and operational excellence.
Responsibilities:
- Own end-to-end execution of technical marketing campaigns, from intake and planning through launch, QA, and performance analysis; includes experiment setup and tracking
- Translate campaign objectives into detailed technical implementation plans, aligning stakeholders on requirements, dependencies, and execution approach
- Build and maintain detailed project plans outlining scope, timelines, and dependencies to ensure high-quality, on-time delivery
- Partner closely with Marketing, Creative, Engineering, Product, and Marketing Data Science (MDS) teams to drive execution alignment and launch readiness
- Drive cross-functional alignment by proactively surfacing risks, resolving blockers, and enabling timely decision-making across stakeholders
- Own campaigns end-to-end including hands-on configuration within internal tools (targeting, pacing, surface selection, asset uploads, etc.)
- Drive campaigns through approval workflows and coordinate launches with Engineering and MDS
- Ensure accurate implementation and validation of campaign tracking, telemetry, and measurement systems prior to launch
- Document campaign configurations, technical specs, and testing plans
- Identify and drive tooling enhancements and process improvements to increase speed to market and reduce operational friction
- Conduct QA to validate campaign setup, targeting accuracy, and delivery performance
- Monitor live campaigns and partner with the MDS team to deploy optimization strategies
- Own bug intake and triage during testing and launch, working closely with Engineering to drive timely resolution
- Leverage status / campaign adoption metrics, survey data, and performance analysis to evaluate campaign impact
- Develop performance summaries and internal updates that highlight key insights, outcomes, and actionable recommendations
- Contribute to best practices, documentation, and process improvements across campaign operations
Requirements:
- 8+ years in technical program management, marketing program management, or marketing operations
- Proven ability to manage multiple programs/projects and proactively communicate status, including progress and blockers
- Hands-on experience with marketing technology platforms or campaign management tools
- Strong experience partnering with engineering, data science, and analytics teams
- Excellent communication skills, with the ability to translate complex technical concepts for non-technical audiences
- Proven ability to manage multiple concurrent projects in a fast-paced environment
- Strong organizational skills, including planning, prioritization, and risk management
- High attention to detail and a proactive, problem-solving mindset
- Quick learner with strong technical aptitude