Sr. Product Marketing Manager

Amwell is transforming healthcare through technology and innovation, aiming to improve access to effective care. The Senior Product Marketing Manager will drive the commercialization of solutions, focusing on go-to-market initiatives, enabling sales teams, and creating impactful messaging.

Responsibilities:

• Develop and refine platform positioning that differentiates solutions in the payer market
• Define go-to-market strategy including target segments, launch sequencing, and success metrics
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization
• Develop launch messaging, sales tools, and enablement materials aligned with established positioning
• Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks that accelerate RFP response development
• Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
• Incorporate field feedback to continuously improve sales tools and messaging
• Track and analyze launch and enablement performance to continuously improve commercialization outcomes
• Translate complex product and clinical capabilities into clear, outcome-driven messaging
• Maintain and evolve competitive battlecards and positioning guidance
• Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement
• Partner with Product teams to understand roadmap priorities and upcoming launches
• Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
• Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
• Coordinate with Sales Enablement to support internal training and field readiness

Requirements:

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills