Develop and execute a go-to-market marketing strategy ahead of product launch.
Identify opportunities to scale marketing efforts post-launch.
Plan and oversee short-form content strategy across Meta, Instagram Reels, TikTok, and similar platforms.
Build brand awareness through storytelling and consistent brand positioning.
Manage content calendars and coordinate creative production.
Launch and optimize early paid media campaigns when appropriate.
Analyze campaign performance and adjust strategy based on data insights.
Collaborate directly with founders to align marketing with business goals.
Establish foundational marketing processes and reporting structures.

3–4+ years of experience in digital marketing, growth marketing, or brand marketing.
Experience launching or scaling a consumer or DTC brand strongly preferred.
Hands-on experience with Meta and short-form content ecosystems.
Strong understanding of social-first marketing strategies.
Ability to balance strategy with execution in an early-stage environment.
Comfortable working directly with founders and owning initiatives end-to-end.
Data-driven mindset with strong analytical skills.
Excellent communication and organizational abilities.

Marketing Manager

Key skills