Senior Performance Marketing Manager (Contract)

Russell Tobin is seeking a Senior Performance Marketing Manager to lead and scale multi-channel acquisition for their Fintech client. This hands-on, high-impact contract role involves managing large budgets and driving efficient growth across various marketing channels including SEM, Paid Social, and Affiliate Marketing.

Responsibilities:

• Lead strategy and execution across Google Ads, Microsoft Ads, Apple Search Ads, Paid Social, Affiliate, and App channels
• Own and optimize large monthly acquisition budgets
• Scale and manage the affiliate channel, including partners, networks, and performance optimization
• Drive testing across audiences, creatives, bidding, and landing pages
• Analyze performance and attribution to inform growth strategy
• Leverage automation and AI tools for efficiency and scale
• Partner cross-functionally with product, creative, lifecycle, analytics, and compliance teams

Requirements:

• 7+ years of performance marketing experience across multiple channels
• Proven experience managing six- to seven-figure monthly spend
• Strong hands-on experience with SEM, Paid Social, and Affiliate Marketing
• Deep understanding of affiliate performance, attribution, and incrementality
• Highly analytical, data-driven, and execution-focused
• Start-up experience strongly preferred
• Experience in fintech, subscription, or high-growth consumer businesses is a plus
• Bachelor's degree preferred