Strategic Lifecylce Marketing Lead

Dynatrace is a one-product software company creating real value for the largest enterprises and millions of end customers globally. As the Strategic Marketing Operations Manager, you will shape and execute the lifecycle marketing strategy, driving customer engagement, retention, and growth through every stage of their journey.

Responsibilities:

• Drive post-onboarding growth: Own the customer journey from handoff through activation, adoption, retention, and expansion. You will design programs that deepen engagement and maximize customer lifetime value at every stage
• Optimize customer adoption: Partner with Product and Marketing teams to refine customer touchpoints, ensuring seamless transitions and personalized experiences that drive activation, adoption, and retention
• Surface expansion opportunities: Translate product usage and adoption signals into actionable insights that unlock expansion opportunities. You will work in close partnership with Sales and Growth Marketing to convert those signals into growth
• Lead coordinated experimentation: Develop and manage a robust experimentation roadmap, testing and optimizing areas like lifecycle-specific messaging, segmentation, and engagement strategies. This will be done in close coordination with cross-functional partners to ensure aligned, non-conflicting test strategies across shared audiences
• Own lifecycle metrics: Take accountability for lifecycle KPIs, including activation rates, retention, churn reduction, and expansion opportunities
• Communicate impact: Build dashboards and deliver compelling insights to executives, showcasing lifecycle performance, learnings, and opportunities for growth

Requirements:

• 7+ years in growth, lifecycle, or demand marketing, with a strong preference for experience in product-led growth (PLG)
• Skilled at working across marketing, product, and sales to align teams and deliver impactful outcomes
• Demonstrated success in driving measurable growth across acquisition, activation, adoption, and monetization
• Deep experience in experimentation, funnel optimization, and leveraging data to inform strategies and decisions
• Strong leadership and influencing skills, with a proven ability to manage and mentor high-performing teams in cross-functional environments