Senior Business Analyst - GTM Operations

Argano is a digital consultancy focused on high-performance operations, seeking a Senior Business Analyst for GTM Operations. This role involves translating go-to-market strategy into scalable processes and metrics, while ensuring data integrity across systems such as Salesforce.

Responsibilities:

• Own GTM requirements by gathering, documenting, and prioritizing business requirements for actionable GTM insights and AI automation, including processes, reporting, agentic, and ongoing systems enhancements
• Design, maintain and utilize executive-ready dashboards and KPIs for GTM optimized performance including pipeline coverage, conversion, velocity, forecasting inputs, and GTM productivity
• Establish GTM data standards, definitions, and governance to improve Salesforce hygiene, accuracy, and usability
• Map current-state GTM workflows (lead to opportunity to quote to booking to delivery handoff) and define future-state improvements
• Partner with Sales Performance Mgmt plus Salesforce RevOps, administrators, and delivery teams on configuration, enablement, and release communications
• Facilitate cross-functional working sessions and produce clear documentation and leadership-ready summaries

Requirements:

• 5+ years of experience in GTM Operations, Sales Operations, Revenue/Growth Operations, or Business Analysis within B2B SaaS and/or technology services or consulting environments
• Strong hands-on experience with Salesforce CRM and familiarity with adjacent GTM systems such as CPQ/CLM, marketing automation (Hubspot), Outreach.io, forecasting, and BI tools
• Demonstrated experience building KPI frameworks, dashboards, and operational reporting for GTM leadership with recommendations and actions
• Strong requirements documentation, process mapping, and leadership skills
• Excellent written and verbal communication skills with the ability to bridge technical and executive audiences
• Experience supporting professional services GTM motions including project-based, managed services, and recurring revenue
• Experience operating in a multi-business-unit or matrixed GTM environment