Global Growth Marketing Manager – Trial Conversion & Activation (Monitoring & Observability)

SolarWinds is a people-first company dedicated to enriching the lives of those they serve. The Global Growth Marketing Manager will lead the trial nurture, activation, and conversion for the Observability portfolio, focusing on transforming trial users into active customers through a strategic marketing approach.

Responsibilities:

• Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase
• Build and Manage Agents for AI SDR Trial Funnel: Oversee the deployment and performance tuning of our Trials to provide a 24/7 personalized onboarding experience, directly addressing current yield gaps through iterative prompt engineering and workflow optimization
• Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation
• Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value
• Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including landing pages, trial signup flows, pricing pages, and in-app CTA placement
• Develop and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time
• Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts
• Own and report on critical KPIs related to the trial stage, including Trial Conversion Rate, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption Rate
• Work with Revenue Operations and Product teams to ensure data fidelity and robust tracking across all platforms (CRM, Marketing Automation, Product Analytics)
• Analyze quantitative (GA4, Adobe, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses

Requirements:

• 5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment
• Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates
• Technical fluency and experience with Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar
• Technical fluency and experience with Product Analytics: Pendo, Amplitude, Mixpanel, or similar
• Technical fluency and experience with A/B Testing Tools: Optimizely, VWO, or similar
• Technical fluency and experience with Landing Page Tools: Hushly, Mutiny
• Technical fluency and experience with Ad Platforms: Google, Bing, 6Sense, LinkedIn
• Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., Google Analytics 4, Tableau)
• Previous marketing experience with an understanding of the Monitoring & Observability buyer persona (preferred but not mandatory)