Product Marketing Alliance is a leader in digital communities, connecting industry leaders through networking opportunities. They are seeking a Sales Development Representative to support their Sponsorship Sales team by generating and qualifying leads across events and digital sponsorship.
Responsibilities:
- Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools
- Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities
Requirements:
- Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred)
- Comfortable working in a high-volume outreach environment with clear activity and performance targets
- Strong written and verbal communication skills, with confidence engaging US-based stakeholders
- Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar
- Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy
- Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively
- A collaborative attitude, success at The Alliance is a team sport