Category Strategy Manager

Software Resources has an immediate job opportunity for a Category Strategy Manager with a major corporation in New York City.

This assignment is 9am-5pm each day (35 hours a week) Onsite Mon-Thurs and Remote on Fri.
Duration: 6 month(s)
Pay Rate: $65- $69/hr DOE
MUST HAVES: Experience with one or more of the following: Connected Tv, Digital Video, Heavily Streaming Focus, Measurement background, Worked at one or more of the following companies: Roku YouTube Google Meta Facebook Amazon - Paramount, etc. **Important: This is ON STREAMING side - NOT the Linear side nor network or magazine**
Description:
The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical. As a strategic entity in the Advertising organization, the Category Strategy team works to ensure Advertising is positioned to meet the Company's long-term goals and our clients' business needs.

The Category Strategy Manager will work closely with cross-functional teams including Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients. They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying.
They will anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities. They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis.
Basic Qualifications:
3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
Experience with working with R/F tools such as Nielsen Media Impact
Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
Self-starter who takes initiative and can navigate without constant direction
Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
Team-oriented, with experience working across a matrixed organization
Excellent written, verbal and interpersonal communication skills
Strong presentation skills, capable of presenting to internal and/or external partners
Passion for The Walt Disney Company, its content, and the advertising landscape
Preferred Qualifications:
5+ years of experience in advertising, media and/or marketing and in the given category preferred
Required Education:
Bachelor's Degree or equivalent work experience

About Software Resources
Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.
We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.
If this position fits interests you, we encourage you to apply.