Customer Lifecycle Marketing Manager

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. The Customer Lifecycle Marketing Manager owns the strategy and execution of scalable, data-driven lifecycle campaigns that drive product adoption, engagement, and retention across the customer journey.

Responsibilities:

• Design and optimize multi-stage customer journeys spanning onboarding, activation, feature adoption, value expansion, and renewal readiness
• Translate customer lifecycle stages into structured communication frameworks aligned to adoption milestones and retention goals
• Identify gaps in engagement and recommend new lifecycle motions to improve customer progression and product stickiness
• Build and manage dynamic audience segmentation using behavioral, product usage, and CRM data
• Develop and maintain automated workflows within Marketo and Pendo to deliver personalized, triggered communications
• Implement in-app, email, and integrated lifecycle campaigns that guide customers toward defined adoption behaviors
• Partner with Marketing Operations and RevOps to ensure data accuracy, campaign attribution, and reporting integrity
• Collaborate with the Customer Programs & Adoption Manager to scale adoption playbooks through automation and triggered journeys
• Activate education resources (Academy, Knowledge Base, webinars, community initiatives) within lifecycle campaigns to reinforce customer learning
• Use product usage insights to proactively surface feature awareness and expansion opportunities
• Define and monitor lifecycle KPIs including engagement rates, feature activation, license utilization, and renewal health indicators
• Analyze campaign performance and customer behavior data to continuously optimize segmentation, messaging, and timing
• Report on lifecycle impact to leadership, demonstrating correlation between campaign engagement and adoption/retention outcomes
• Conduct A/B testing and iterative experimentation to improve performance across lifecycle touchpoints
• Partner with Customer Success and Account Management to align lifecycle communications with account health and renewal strategy
• Work closely with Product Marketing to ensure accurate and compelling feature positioning
• Collaborate with Customer Enablement to embed Academy and self-service resources within lifecycle journeys
• Coordinate with the Customer Programs & Adoption Manager to amplify live learning and community initiatives through automated distribution

Requirements:

• 3–6 years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing
• Proven experience building and optimizing automated campaigns in a marketing automation platform (Marketo preferred)
• Strong understanding of customer journey mapping, behavioral segmentation, and product-led growth principles
• Analytical mindset with experience using data to drive campaign optimization
• Ability to translate complex product functionality into clear, action-oriented messaging
• Strong cross-functional collaboration and project management skills