About this role
Medtronic is a leader in healthcare technology, committed to improving healthcare access and equity. They are seeking a Senior External Communications Specialist to manage media relations and enhance visibility for Medtronic's innovations and impact on patient care.
Responsibilities:
- Regularly read, monitor news, and synthesize industry coverage. Bring forward insights such as shifting coverage patterns, competitor activity, etc., to support proactive storytelling
- Bring broader media and consumer trends to the group to support ideation around unique ways to showcase our innovation and technologies
- Execute proactive media relations efforts, including developing story angles, drafting pitches, and securing earned media across consumer outlets and Medtronic priority local markets
- Own relationships with a defined set of reporters, maintaining regular outreach, responsiveness, and credibility with media contacts aligned to Medtronic priorities
- Draft and edit high-quality media materials, including pitches, press releases, media statements, briefing documents, Q&A, and backgrounders
- Own, track and analyze earned Medtronic and competitor media coverage, maintaining a robust tracker that demonstrates results, message pull-through, and impact
- Develop regular coverage and trend reports that highlight insights, opportunities, risks, and recommendations for future storytelling
- Partner with the data and insights team to translate coverage data into business impact and contribute to larger quarterly reputation reports
- Manage the relationship with media monitoring vendor
- Lead communications workflow for assigned projects by managing timelines, routing materials for review, and incorporating feedback across a matrixed organization
- Manage enterprise awards strategy, including internal partner coordination and external submissions for key awards
- Provide back-up support for enterprise news releases and news alerts, including internal reviews and approvals and external distribution