Lead Industry Marketing Manager: Agencies, Data Sellers, Publishers, & Tech Platforms

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. As the Lead Industry Marketing Manager, you will develop the go-to-market strategy and execution for key partners while creating and owning multi-product solutions marketing content to drive business growth.

Responsibilities:

• Be the subject matter expert and strategic partner to the commercial team across your key partner customer types: Agencies, Data Sellers, Publishers, & Tech Platforms
• Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
• By client type, contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
• Partner with Product Marketing & Enablement to develop easy-to-understand industry solutions-focused go to market programs, trainings, and content
• Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets
• Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
• Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
• Produce high-value external content for all stages of the funnel
• Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
• Track, measure, and report against key solutions and marketing KPIs

Requirements:

• Proven B2B/SaaS solutions marketing leader or Travel & Hospitality marketing leader with 6+ years of experience
• Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
• Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
• A strong strategic revenue-related background and mindset
• Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
• Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute
• Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
• Executive presence as well as strong leadership skills to influence across organizational lines
• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
• Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)
• Deep understanding of marketing and advertising technology
• Deep understanding of travel and hospitality industry
• Experience interfacing with a global team