Business Development Manager (Ads)

CoinMarketCap is the world’s most trusted source of cryptocurrency data, and they are seeking a Business Development Manager for their Advertising business. This role involves driving revenue growth across various advertising products and managing relationships with clients in the crypto industry.

Responsibilities:

• Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
• Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
• Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
• Develop tailored advertising proposals and media plans that align with client objectives and budgets
• Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
• Grow revenue from existing advertisers through renewals, upsells, and new product adoption
• Monitor campaign performance metrics and share insights with clients to demonstrate ROI
• Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space

Requirements:

• 3+ years of experience in ad sales, media sales, or digital advertising business development
• Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
• Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
• Proven track record of meeting or exceeding advertising revenue targets
• Fluency in English (native level); additional languages are a bonus
• Excellent communication, presentation, and negotiation skills
• Strong organizational skills and comfort working in a fast-paced, remote-first environment
• BS/BA in business, marketing, advertising, or a related field
• Experience selling advertising inventory for a high-traffic crypto or fintech platform
• Familiarity with ad servers, campaign reporting tools, and media planning
• Existing relationships with crypto marketing teams or agencies
• Understanding of crypto token launches, exchange listings, and project marketing cycles