Business Development Representative

Element451 is the fastest growing CRM Platform in the higher education vertical, seeking a Business Development Representative to drive pipeline growth. The role involves identifying and qualifying potential customers through strategic outbound prospecting and collaborating with the sales team to generate high-quality leads.

Responsibilities:

• Actively prospect and identify new business opportunities through outbound channels, including cold calling, email outreach, LinkedIn, and social selling
• Qualify and nurture leads, conducting discovery conversations to assess prospect needs, pain points, and fit for Element451’s solutions
• Schedule and book qualified meetings for the sales team, clearly articulating value propositions and overcoming objections
• Track and analyze key performance metrics (outreach volume, response rates, conversion rates, meetings booked) to improve effectiveness
• Leverage data-driven prospecting strategies, applying outbound frameworks and modern sales methodologies to drive engagement
• Maintain accurate records and track performance in HubSpot CRM, ensuring visibility into pipeline activity and conversion rates
• Collaborate with Marketing and Sales to refine lead generation tactics and improve overall pipeline efficiency
• Continuously learn and adapt, taking advantage of sales coaching, training, and feedback to refine skills and increase performance

Requirements:

• 1+ year of experience in a BDR role, with a track record of exceeding lead generation and meeting-setting targets
• Self-motivated and driven to succeed, with a strong work ethic and a willingness to go above and beyond to achieve goals
• A metrics-focused mindset, with experience tracking and improving key sales KPIs
• Strong verbal and written communication skills, with the ability to craft compelling outreach messaging and engage prospects effectively
• Proficiency in outbound prospecting techniques, including cold calling, multi-threaded outreach, and social selling
• Experience with HubSpot CRM or similar sales enablement tools to manage lead activity and measure performance
• A passion for continuous learning and development, with the ability to take coaching and apply feedback to improve results
• Ability to work in a fast-paced, high-growth SaaS environment, adapting quickly to changing strategies and market conditions