Senior Product Manager – Catalog & Merchandising

HealthEquity is a company dedicated to empowering healthcare consumers. They are seeking a Senior Product Manager for their Marketplace to define the strategic merchandising vision, drive inventory lifecycle and expansion strategy, and optimize their portfolio across various product orientations.

Responsibilities:

• Define the structure and scope of Marketplace inventory
• Establish category architecture across clinical programs, referral and affiliate partnerships, and direct commerce offerings
• Establish target categories, coverage targets, and portfolio depth
• Set quality and eligibility standards that determine which offerings belong in the Marketplace
• Maintain the catalog framework and lifecycle as new categories, partners, and offerings are added over time
• Grow our inventory and assortment by identifying and onboarding new categories and partners
• Conduct ongoing landscape analysis across health and wellness categories to identify whitespace relative to member needs and spending patterns
• Develop prioritized partner and product shortlists that guide sourcing and purchasing decisions
• Work in close coordination with Purchasing and Business Development during partner evaluation and commercial discussions
• Define integration requirements and onboarding standards for new partners and offerings entering the Marketplace
• Own the full partner lifecycle from identification through launch, optimization, and termination
• Optimize inventory to maximize performance, profitability, and member relevance
• Drive the right mix of offerings to maximize profitability and market differentiation
• Build and run the catalog performance framework: scorecards, review cadence, and criteria for scaling, optimization, or removal at the category and partner level
• Develop assortment evaluation frameworks that surface coverage gaps, redundancy, and competitive whitespace across categories
• Partner with Finance to build and maintain financial models that assess revenue forecasts, offering investment, and SKU productivity to support portfolio decisions
• Translate portfolio performance into clear recommendations for Marketplace leadership and cross-functional stakeholders
• Define the standards that ensure every offering in the Marketplace is accurate and impactful
• Own taxonomy, product attribute requirements, and content standards across the full catalog
• Define and maintain the eligibility framework that classifies each offering as fully eligible, eligible with documentation, or not eligible under HSA and FSA rules
• Own the governance process that keeps eligibility determinations accurate and compliant as the catalog grows and regulatory guidance evolves
• Build the operating model and implement the tools and processes required to manage catalog inventory at scale
• Define the intake, review, and approval workflows that govern how new offerings enter and move through the catalog
• Own the inventory management process that keeps live offerings accurate, current, and synced with partners
• Define decision rights and cross-functional cadence across Product, Purchasing, Legal, Compliance, and Marketing
• Own the requirements, vendor selection, and implementation accountability for the catalog technology stack, including product information management and partner feed ingestion infrastructure

Requirements:

• 6-plus years of experience in product management, category management, ecommerce, or merchandising strategy
• Demonstrated experience building or operating in a managed marketplace, with ownership of supply quality, partner standards, and catalog governance at scale
• Direct category experience in health and wellness, or an adjacent consumer vertical, with working knowledge of category dynamics, eligibility constraints, and regulatory risk
• Strong analytical and strategic thinking skills with a data-driven approach to evaluating category opportunities, partner performance, and portfolio decisions
• Command of structured catalog data: taxonomy design, attribute modeling, content standards, and eligibility governance across a large and growing product set
• Experience implementing catalog tooling, including product information management platforms and partner feed ingestion infrastructure
• Familiarity with HSA and FSA eligibility requirements and SIGIS/IIAS standards, including the distinction between fully eligible, LMN-required, and ineligible offerings