Sr. Federal Marketing Manager

Neo4j is the graph intelligence platform that transforms data into knowledge to power intelligent applications and AI systems. They are seeking a strategic Senior Federal Marketing Manager to develop impactful marketing strategies and demand generation programs to meet revenue goals in the US Federal region, which includes various government organizations. The role involves collaboration with sales and marketing teams to create effective lead generation programs and execute a fiscal year marketing plan.

Responsibilities:

• Responsible for developing the federal marketing strategy, including the digital, partner, ABM, and event strategy to drive leads, opportunities, and deals
• Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs
• Engage and work collaboratively across all marketing functions to plan and implement lead generation programs including but not limited to digital programs, content, virtual trainings, corporate events, and webinars
• Define and execute federal events and demand generation programs including but not limited to Neo4j owned events, roadshows, trainings and 3rd party conferences, including content, segmentation of target audience, registration, promotion, lead management & follow up, and outcomes tracking
• Develop and expand engagement within the region with channel partners by driving joint marketing efforts that support demand generation
• Engage local sales team to ensure alignment on marketing initiatives
• Continuously analyze and report program effectiveness to optimize execution, efficiency, and results
• Partner closely with Sales Development to get feedback on programs as well as support and ensure timely and effective program and lead follow-up
• Execute marketing campaigns from HQ within the region. This may include national or local demand generation programs and events, product launches, digital and content offerings
• Understand and communicate marketing strategy, value proposition, positioning and messaging across all products pillars to federal sales personnel so that they are aware, knowledgeable, and “enabled” with the latest and most powerful content for effective use in sales cycles
• Develop communication strategy to support initiatives within the Federal vertical and drive results
• Support customer marketing initiatives. Help secure customer participation in local and national marketing activities including press releases, case study write-ups, presentations at events, participation in industry awards, etc

Requirements:

• Bachelor's degree, MBA preferred
• Ideally based in or around the Washington D.C. metro area
• Demonstrated understanding of the Public Sector market in the United States; specific expertise in Federal
• At least 7+ years of experience in Field Marketing developing and executing on digital programs and events
• Familiarity with Federal Agency Based Marketing campaigns is a plus
• 5+ years experience building pipeline generation marketing programs in the Federal space
• Strong demand generation, analytical capability, problem-solving skills, event program development and post-event follow up experience
• Superior ability to communicate with and influence across all levels of the organization
• Ability to partner internally within Neo4j and with external partners and vendors to achieve objectives
• Also be able to work regionally and execute autonomously
• Goal oriented, self-starter, able to work independently, but also a team player
• Proactive learner and creative problem solver who enjoys being in a fast-paced environment
• Strong project and task-management skills with the ability to organize and run projects from end to end
• Ability to analyze a situation, define key objectives, and recommend action plans
• Ability to work at both strategic and tactical levels
• Organization of budget and investments that maximize ROI
• Marketo and Salesforce skills are required