Growth Marketing Manager

Care Access is dedicated to improving health accessibility through innovative research and health services. The Growth Marketing Manager will bridge the digital marketing team with technical and SEO-driven efforts to optimize digital experiences and enhance search performance. This role focuses on implementing SEO strategies, improving user engagement, and collaborating with cross-functional teams to drive data-backed marketing initiatives.

Responsibilities:

• Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements)
• Conduct site audits and provide recommendations to enhance organic search rankings and user engagement
• Implement A/B testing and UX improvements to optimize conversion rates and reduce friction
• Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.)
• Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates)
• Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio)
• Oversee schema markup, metadata optimization, and internal linking strategies
• Build dashboards and reports to track SEO performance, website engagement, and conversion rates
• Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility
• Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies
• Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices
• Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions
• Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices)
• Turn participant feedback into actionable improvements
• Other ad hoc responsibilities / projects as the need arises

Requirements:

• 5+ years of experience in SEO, technical marketing, and digital user experience
• Comfortable using HTML, CSS, and JavaScript
• Experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools
• Understanding of UX/UI principles and how to design intuitive, high-converting digital experiences
• Ability to diagnose website issues, optimize performance, and improve conversion pathways
• Ability to work across teams, bridging the gap between marketing, developers, and content creators
• Detail-oriented and strategic with the ability to see the big picture and execute with precision
• Bachelor's degree in Marketing or a similar field