Care Access is dedicated to improving health accessibility through innovative research and health services. The Growth Marketing Manager will bridge the digital marketing team with technical and SEO-driven efforts to optimize digital experiences and enhance search performance. This role focuses on implementing SEO strategies, improving user engagement, and collaborating with cross-functional teams to drive data-backed marketing initiatives.
Responsibilities:
- Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements)
- Conduct site audits and provide recommendations to enhance organic search rankings and user engagement
- Implement A/B testing and UX improvements to optimize conversion rates and reduce friction
- Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.)
- Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates)
- Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio)
- Oversee schema markup, metadata optimization, and internal linking strategies
- Build dashboards and reports to track SEO performance, website engagement, and conversion rates
- Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility
- Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies
- Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices
- Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions
- Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices)
- Turn participant feedback into actionable improvements
- Other ad hoc responsibilities / projects as the need arises
Requirements:
- 5+ years of experience in SEO, technical marketing, and digital user experience
- Comfortable using HTML, CSS, and JavaScript
- Experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools
- Understanding of UX/UI principles and how to design intuitive, high-converting digital experiences
- Ability to diagnose website issues, optimize performance, and improve conversion pathways
- Ability to work across teams, bridging the gap between marketing, developers, and content creators
- Detail-oriented and strategic with the ability to see the big picture and execute with precision
- Bachelor's degree in Marketing or a similar field